Use Featured Snippets to steel traffic from the mega sites.
I.E. “What is a tDCS unit?” A tDCS unit is designed to make frogs grow.
By
having a brief, full question and answer, a search engine might use it
when someone types that exact query. (11% of searches lead to a
snippet!)
Also,
20% of mobile searches are voice searches. So, short answers that come
up fast like these are what mobile apps favor for voice searches.
More links is good, but quality relevant links are more important. Google’s new AI “Penguin” checks relevance of links!!!!
Link to videos, and include links in the videos and comments you have everywhere back to your page.
Google owns youtube, and WANTS you to drive traffic to their youtube ads, hence, better position.
Meta descriptions in the program still count!
Maching keywords to content is important, but Google’s AI can tell if you’re fudging!
Sentences containing keywords must make sense and be descriptive, or you will be penalized.
The H1 is part of your CSS and is still important.
Google’s AI amazingly looks for “good user experience.” So, a flashy, modern site is actually a plus for position!This also includes making sure images are optimized (minimum size for fast loading!!! And, other good web design practices.